The TracyLocke Company

The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company's headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird's, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term "slacks" while working with Haggar, created the "10-2-4" slogan for Dr. Pepper, and invented the name "7-Eleven."

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Phillips Petroleum Company Commercial, no. 3
Commercial for Phillips Petroleum includes footage of the Phillips oil fields in the forest lands of Nort...
Phillips Petroleum Company Commercial, no. 2
Advertisement for Phillips Petroleum focuses on the role of Phillips in the development of a jet fuel ant...
Phillips Petroleum Company Commercial, no. 1
Commercial for Phillips Petroleum focusing on the development of the world’s largest offshore storage tan...
Phillips Petroleum Company Commercial, no. 4
Advertisement for Phillips Petroleum focuses on the role of Phillips in the development of a life saving ...
Old El Paso Commercial, no. 3
Advertisement for Old El Paso food products demonstrates how easy it is to make delicious tacos using Old...
Old El Paso Commercial, no. 2
Advertisement for Old El Paso food products shows that Old El Paso has what you need for any Mexican dish
Old El Paso Commercial, no. 1
Commercial for Old El Paso relates Texas Rose’s struggles in the kitchen to create something exciting to eat
Mrs. Baird's Bread Commercial, no. 7
Advertisement for Mrs. Baird’s Bakeries featuring a Baird grandson
Mrs. Baird's Bread Commercial, no. 6
Advertisement for fellow Texas tradition Mrs. Baird’s Bakeries evokes a sense of nostalgia as we see how ...
Mrs. Baird's Bread Commercial, no. 5
Advertisement for Mrs. Baird’s Bakeries that gives a brief account of the history of the family-run Mrs. ...
Mrs. Baird's Bread Commercial, no. 4
Advertisement for Mrs. Baird’s Bakeries gives the viewer a glimpse into the bakery and the baking process
Mrs. Baird's Bread Commercial, no. 3
Commercial for Mrs. Baird’s Bakeries that evokes a sense of nostalgia by relating some of the bakery’s hi...
Mrs. Baird's Bread Commercial, no. 2
Advertisement for Mrs. Baird’s Bakeries includes one of the Baird sons, likely grandson Vernon Baird, tou...
Mrs. Baird's Bread Commercial, no. 1
Advertisement for Mrs. Baird’s Bakeries features one of the Baird sons, likely grandson Vernon Baird
Imperial Sugar Commercial, no. 9 - Recipes (1961-2)
Television advertisements for Imperial Sugar demonstrating how to bake apple pie and harvest pecan cake
Imperial Sugar Commercial, no. 6 (1961)
Advertisement for the Imperial Sugar Company targets the lady of the house
Imperial Sugar Commercial, no. 8 - Silk Test (1958)
A woman demonstrates the fineness of Imperial powdered sugar by sifting it through a piece of silk
Imperial Sugar Commercial, no. 5 - My First Cookbook (1963)
Advertisement for Imperial Sugar introducing “My First Cookbook” for little girls looking to bake “as goo...
Imperial Sugar Commercial, no. 7 - Impy (1954-5)
Television advertisements for Imperial Sugar featuring the company’s cartoon mascot, Impy
Imperial Sugar Commercial, no. 4 (1969)
Commercial for Imperial Sugar that shows it’s using Imperial’s Pure Cane Sugar in every recipe
Imperial Sugar Commercial, no. 3 (1965)
Advertisement for Imperial Sugar focuses on Imperial’s Pure Cane Sugar as a natural source of energy
Imperial Sugar Commercial, no. 2 (1964)
Advertisement for Imperial Sugar uses a jingle mentioning numerous Texas cities where people are using Im...
Imperial Sugar Commercial, no. 19 - Grandmother of Texas Sugars (1981)
Television advertisement for Imperial Sugar on the occasion of its 150th anniversary
Imperial Sugar Commercial, no. 18 - Homemade Love (1981)
Television advertisement for Imperial Sugar celebrating the tasty nostalgia of homemade baked goods
Imperial Sugar Commercial, no. 17 - Bakery (1981)
Television advertisement for Imperial Sugar stresses the product’s “dependable results”
Imperial Sugar Commercial, no. 16 - Texas Favorite (1980-1)
Television advertisements for Imperial Sugar featuring blue-ribbon award winners
Imperial Sugar Commercial, no. 15 - Canning Day (1978)
Television advertisement for Imperial Sugar celebrating the “Texas tradition” of canning fruit preserves ...
Imperial Sugar Commercial, no. 14 - Texas Summers (1978)
Television advertisement for Imperial Sugar encouraging viewers to cool off during the summer heat with a...
Imperial Sugar Commercial, no. 12 - Mother’s Favorite (1973)
Television advertisement for Imperial Sugar highlighting how trust in its product passes down from genera...
Imperial Sugar Commercial, no. 11 - Teena in the Kitchen (1964)
Television advertisement for Imperial Sugar targeting teenaged cooks with a free cookbook
Imperial Sugar Commercial, no. 13 - Bicentennial (1976)
Television advertisement for Imperial Sugar touting the company’s long history and “revolutionary” recipes
Imperial Sugar Commercial, no. 10 - Sam Houston White Cake (1963)
Television advertisement for Imperial Sugar demonstrating how to bake Sam Houston’s favorite cake
Imperial Sugar Commercial, no. 1 (1963)
Advertisement for Imperial Sugar includes a catchy jingle to remind consumers that Imperial Sugar is made...
Haggar Slacks Commercial, no. 8
Advertisement for Haggar Slacks proves that Haggar slacks or a Haggar suit is all it takes to be sociable
Haggar Slacks Commercial, no. 7
This advertisement for Haggar Slacks shows that only a dummy wouldn’t look good in slacks by Haggar
Haggar Slacks Commercial, no. 6
Advertisement for Haggar Slacks shows that with Haggar slacks and tops, you don’t have to spend a lot to ...
Haggar Slacks Commercial, no. 5
Advertisement for Haggar Slacks proves that with Haggar Slacks and tops, you don’t have to spend a lot to...
Haggar Slacks Commercial, no. 4
Advertisement for Haggar Slacks promising attention from the ladies with Haggar Slacks
Haggar Slacks Commercial, no. 3
Commercial for Haggar Mustang Slacks proves that grandmothers can still be hip to what’s “right on”
Haggar Slacks Commercial, no. 2
Commercial for Haggar Slacks’ new Forever Prest Plus slacks