Mrs. Baird's Bakeries

Mrs. Ninnie Baird began making bread for her family, baking loaves in a small wood-burning stove in her home kitchen in Fort Worth, Texas.  She shared extras with her friends and neighbors, thus establishing the reputation of her bread, cakes and pies.  Mrs. Baird began her commercial operation in 1908 when her husband’s failing health made it clear that Ninnie would need to find a way to support the family; her sons stepped in and helped to bake and deliver bread on foot and by bicycle.  The popularity of her bread quickly spread, and it quickly became apparent that the small oven and deliveries by foot were not sufficient.  The purchase of a commercial oven and the conversion of the family buggy to a horse drawn delivery wagon in 1915 marked the beginning of an expansion that would eventually see Mrs. Baird’s factories located throughout Texas. In 1998 Mrs. Baird’s Bread was bought by the Mexican company Grupo-Bimbo, but factories still operate in many Texas cities.

 
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Mrs. Baird's Bread Commercial, no. 7
Advertisement for Mrs. Baird’s Bakeries featuring a Baird grandson
Mrs. Baird's Bread Commercial, no. 6
Advertisement for fellow Texas tradition Mrs. Baird’s Bakeries evokes a sense of nostalgia as we see how ...
Mrs. Baird's Bread Commercial, no. 5
Advertisement for Mrs. Baird’s Bakeries that gives a brief account of the history of the family-run Mrs. ...
Mrs. Baird's Bread Commercial, no. 4
Advertisement for Mrs. Baird’s Bakeries gives the viewer a glimpse into the bakery and the baking process
Mrs. Baird's Bread Commercial, no. 3
Commercial for Mrs. Baird’s Bakeries that evokes a sense of nostalgia by relating some of the bakery’s hi...
Mrs. Baird's Bread Commercial, no. 2
Advertisement for Mrs. Baird’s Bakeries includes one of the Baird sons, likely grandson Vernon Baird, tou...
Mrs. Baird's Bread Commercial, no. 1
Advertisement for Mrs. Baird’s Bakeries features one of the Baird sons, likely grandson Vernon Baird