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The Harris Family Collection - Whistle-Stop Tour and Neches River Festival (1964)

Brenda Riley

Silent | 1964

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TAMI Tags
  •  A Braniff International Airways plane dubbed the Lady Bird Special lands in Beaumont 
  •  First Lady Lady Bird Johnson, escorted by Congressman Jack Brooks, walks through the welcoming crowd 
  •  Johnson takes the stage to address the gathered supporters 
  •  St. Paul African Methodist Episcopal Church of Houston. Founded by Richard Allen in Philadelphia in 1816, the African Methodist Episcopal Church is the oldest black Protestant denomination in the world. 
  •  Neches River Festival parade in Beaumont 
  •  Lieutenant Governor Preston Smith 
  •  Congressman Jack Brooks 
  •  Miss Flame 1964 Janca Goodson 
  •  Miss “Sweepstakes” Connie Matthews 
 
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In October 1964, First Lady Lady Bird Johnson launched a whistle-stop tour across several states to promote her husband Lyndon Baines Johnson’s bid in the upcoming presidential election. The First Lady first made a four-day, 1,628-mile train ride across eight Southern states, hoping to salvage support in the wake of the Civil Rights Act of 1964. She continued her campaign by plane, dubbed the Lady Bird Special, visiting Texas, Oklahoma, Arkansas, Indiana, and Kentucky. This 1964 home movie captures Lady Bird Johnson’s arrival in Beaumont on October 26. Congressman Jack Brooks escorts the First Lady through the welcoming crowd to a stage. The second half of the film captures the Neches River Festival parade in downtown Beaumont. Begun in 1949, the annual celebration honors the area’s greatest natural resources, the Neches River. Activities include carnivals, regattas, and the coronation of a Royal Court.
Claudia Alta “Lady Bird” Taylor was born in Karnack, Texas, on December 22, 1912. Lady Bird, the nickname given by nursemaid Alice Tittle, attended high school in Marshall and junior college at Dallas’ St. Mary’s Episcopal College for Women. In 1933 and 1934, she received a Bachelor of Arts in history and a Bachelor of Journalism, respectively, from the University of Texas at Austin. 
 
Mutual friends introduced Lady Bird to congressional aide and rising political star, Lyndon Baines Johnson. LBJ proposed on the couple’s first date and the two were married a month later on November 17, 1934. Lady Bird financed her husband’s first congressional campaign for Austin’s 10th District using a portion of her maternal inheritance. During World War II, Lady Bird ran the congressional office while LBJ served in the US Navy. In 1943, Lady Bird purchased Austin Radio station KTBC. The station proved an integral part of the LBJ Holding Company and became the main source of the Johnson family’s fortune. 
 
LBJ’s political career gained momentum in the postwar years, and in 1960, he became Vice President to John F. Kennedy. Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy’s assassination on November 22, 1963. As first lady, Lady Bird initiated the Society for a More Beautiful National Capitol and worked with the American Association of Nurserymen to promote the planting of wildflowers along highways. In 1964, the first lady traveled through eight southern states aboard her train, “The Lady Bird Special,” to foster support for LBJ’s presidential re-election and the Civil Rights Act. She was influential in promoting the Highway Beautification Act of 1965, referred to as “Lady Bird’s Bill,” and the Head Start program.
 
Following the death of LBJ in 1973, Lady Bird turned her attention to Austin. The Town Lake Beautification Project transformed Austin’s downtown lake, renamed Lady Bird Lake in 2007, into a useable recreation area. On December 22, 1982, Lady Bird and Helen Hays founded the National Wildflower Research Center outside of Austin. The Wildflower Center was established to increase awareness and research for North American flora.  During her lifetime, the former first lady received the highest civilian award, the Presidential Medal of Freedom, in 1977 and the Congressional Gold Medal in 1988. Lady Bird died of natural causes on July 11, 2007, survived by two daughters, seven grandchildren, and 10 great-grandchildren. 
TFC
1960s
1960’s
Houston
Harris County
Beaumont
Jefferson County
politics
presidential election
election
presidential campaign
campaign
political campaign
election campaign
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African-American
African American
African Methodist Episcopal Church
airport
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AME Church
A.M.E. Church
A. M. E. Church
marching band
baton
baton twirler
baton twirling
Beaumont Flamettes
cheerleaders
Beaumont High School
Beaumont Jaycees
beauty queen
Braniff
Braniff Airways
Braniff International Airways
Brenda Riley
Brooks, Jack
Brooks, Jack Bascom
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bugle corps in parade
bugle corps marching in parade
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Charlton Pollard
Charlton Pollard band
Charlton Pollard high school
Charlton Pollard high school band
Charlton Pollard high school marching band
Charlton Pollard marching band
Charlton-Pollard
Charlton-Pollard band
Charlton-Pollard high school
Charlton-Pollard high school band
Charlton-Pollard high school marching band
Charlton-Pollard marching band
child
church
Cinderella
Cinderella parade float
Cinderella float
Claudia Alta Johnson
Claudia Alta Taylor
Claudia Alta Taylor Johnson
Claudia Johnson
Claudia Taylor
Claudia Taylor Johnson
color guard
color guard in parade
color guard marching
color guard marching in parade
Confederate flag
Congress
Congressional candidate
Congressional campaign
Congressman
Congressman Jack Brooks
Congressman Jack Bascom Brooks
Connie Matthews
cop
cop in parade
couple
Cowboy John
Cowboy John’s portable jail
dad
daddy
date
daughter
dog
Democrat
Democratic Party
drill team
drill team marching
drill team marching in parade
drum and bugle corps
drum and bugle corps in parade
drum and bugle corps marching in parade
drum corps
drum corps in parade
drum corps marching in parade
drum major
election
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Episcopal
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Fair department store
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First Lady
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First Lady of the U.S.A.
First Lady of the U. S. A.
First Neches Ski Club
Flamettes
friend
girl
girlfriend
Goodson, Janca
granddaughter
grandma
grand marshal
grand marshal of parade
grand marshall
grand marshall of parade
grand martial
grand martial of parade
grandmother
grandparent
Gus Mayer
Gus Mayer department store
Gus Mayer store
Harris County
Harris family
high school
high school band
high school drum and bugle corps
high school cheerleader
high school marching band
Hobart
Hobart band
Hobart marching band
home movie
house pet
Houston
infant
Jack Bascom Brooks
Jack Brooks
Janca Goodson
Jaycees
Jefferson County
Johnson, Claudia
Johnson, Claudia Alta
Johnson, Claudia Alta Taylor
Johnson, Claudia Taylor
Johnson, Lady Bird
Johnson, Ladybird
kid
Kri Pax Baking Co.
Kri-Pax Baking Co.
Kri Pax Baking Company
Kri-Pax Baking Company
Lady Bird Johnson
Ladybird Johnson
Lady Bird Special
Ladybird Special
Lady Bird Special airplane
Ladybird Special airplane
Lady Bird Special plane
Ladybird Special plane
lieutenant governor
Lieutenant Governor Preston Smith
Lt. Gov.
Lt. Gov. Preston Smith
majorette
man
marching
marching band
marching band in parade
marching band marching in parade
Marine
Marine color guard
Marine color guard in parade
Marine color guard marching in parade
Marine Corps
Marine Corps color guard
Marine Corps color guard in parade
Marine Corps color guard marching in parade
Marine Corps flag
Marine Corps in parade
Marine Corps marching in parade
Marine flag
Marine in parade
Marine marching in parade
Matthews, Connie
Methodist
Methodist church
Miss Candy
Miss Flame
Miss Flame 1964
Miss Sweepstakes
Miss “Sweepstakes”
mom
mommy
mother
motorcade
motor cade
motorcycle cop
motorcycle cop in parade
Neches River Festival
Neches River Festival parade
neighbor
neighbour
pageant queen
pageant queen in parade
parade
parade float
parade marshal
parade marshall
parade martial
parade queen
parade sweetheart
pet
plane
police
police in parade
police officer
police officer in parade
political campaign
presidential campaign
presidential election
presidential electoral campaign
Preston Smith
Red Carpet Special
Red Carpet Special float
Red Carpet Special parade float
Red Hussars
Red Hussars Drum and Bugle Corps
Red Hussars Drum and Bugle Corps in parade
Red Hussars Drum and Bugle Corps marching in parade
Red Hussars in parade
Red Hussars marching in parade
Rep. Jack Bascom Brooks
Rep. Jack Brooks
Representative Jack Bascom Brooks
Representative Jack Brooks
Riley, Brenda
Saint Paul African Methodist Episcopal Church
Saint Paul AME Church
Saint Paul A.M.E. Church
Saint Paul A. M. E. Church
sibling
sister
ski club
Smith, Preston
spitz
spitz dog
St Paul African Methodist Episcopal Church
St Paul AME Church
St Paul A.M.E. Church
St Paul A. M. E. Church
St. Paul African Methodist Episcopal Church
St. Paul AME Church
St. Paul A.M.E. Church
St. Paul A. M. E. Church
Taylor, Claudia
Taylor, Claudia Alta
teenage
teenager
The Fair
The Fair department store
The Fair store
Thomas Jefferson High School
tractor
tractor in parade
twirler
twirler in parade
twirler marching in parade
twirling
waterski club
water ski club
waterskiing club
water skiing club
woman
yard
Zales
Zales jewelry store
Zales jewellery store
Zales store