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Kroger Commercial, no. 1

Post Asylum

Sound | c. 1970s

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  •  Enterting the express lane 
  •  Five-minute checkout or a free loaf of bread! 
 
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Produced by the Dallas-based Bill Stokes Associates, this 1970s television commercial promotes the express lane at Kroger grocery stores. Promising to save money as well as time, Kroger pledges to give customers a free loaf of bread if they are not checked out in five minutes or less. As the jingle concludes, “The Kroger express is great...honest!”
Formed in 1965, Bill Stokes Associates (later to be known as The Stokes Group) was a Dallas-based production company that made industrial and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates provided sound stage and production services for the 1967 film Bonnie and Clyde. Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.