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The Henry Kuempel Collection - Round Up Parade (1948)

Austin History Center

Silent | 1948

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TAMI Tags
  •  Members of the Longhorn Band and the Texas Cowboys 
  •  University “Sweethearts” from across the Southwest Conference 
  •  Uncle Sam cuts Stalin’s puppet strings 
  •  As the appropriation of Native American culture illustrates, Round Up has a long history of racial intolerance. Protests following the 1990 event compelled the University to stop recognizing Round Up as an official school function.  
  •  Pre-Law Society 
  •  A wedding ceremony 
 
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This home movie captures the 1948 Round Up parade at the University of Texas at Austin. The annual event began in 1930 as a spring celebration for students and alumni. Now organized by the university’s Interfraternity Council, Round Up evolved to consist mostly of fraternity parties. In the footage, crowds line up on campus to cheer on floats designed by various Greek houses and student organizations.
Henry Kuempel worked in the soft drink industry for more than 50 years, first with the Icy-Nu Bottling Company (later known as the Pepsi-Cola Bottling Company of Austin) and then with the 7-Up Bottling Company of Austin. Kuempel served as president of the 7-Up Bottling Company from 1965 until his retirement in the mid-1970s. Kuempel’s son, Edmund, served in the Texas House of Representatives from 1983 to 2010. During his 27-year tenure, he chaired the House Committees on Retirement and Aging, Administration, State Recreational Resources, and Licensing and Administrative Procedures.