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Texas: Land of Contrast (1966)

Galveston and Texas History Center - Rosenberg Library

Sound | 1966

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TAMI Tags
  •  LBJ Ranch 
  •  Austin Aqua Festival 
  •  Fiesta San Antonio 
  •  Back to nature 
  •  Rio Grande Valley 
  •  Padre Island and Corpus Christi 
  •  Galveston Island 
  •  Lumber industry 
  •  Kilgore and Tyler 
  •  Caddo Lake State Park 
  •  Caverns of Sonora 
  •  Judge Roy Bean Visitor Center in Langtry 
  •  Monahans Sandhills State Park 
  •  Davis Mountains State Park and Fort Davis 
  •  Big Bend National Park 
  •  Palo Duro Canyon State Park 
  •  El Capitan, the eighth-highest peak in Texas 
 
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  • Aqua Festival Aqua Festival
  • Fiesta San Antonio Fiesta San Antonio
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Produced by the Texas Highway Department’s Travel and Information Division, Texas: Land of Contrast is a tourism film highlighting the variety of recreational activities found in Texas. It was reportedly the first in a series of travel films intended to counteract out-of-staters’ misconception of Texas as “one vast, barren wasteland,” according to the Victoria Advocate. Broadcast nationally in 1966, the film ultimately reached millions of viewers. Texas: Land of Contrasts travels all over the state, spotlighting festivals in Austin and San Antonio, leisure activities in Corpus Christi and Galveston, and booming industries in Kilgore and Tyler, as well as various state and national parks across West Texas and the Panhandle.
The Austin Aqua Festival began in 1962 as Aqua Fest, a ten-day festival that featured local music acts and a variety of water-related events, held in August to boost tourism during a normally slow season. Most events took place on the newly-formed Town Lake and "Festival Beach," a park along the river just east of Interstate 35. The festival included parades, a variety of races, a beauty pageant, and theme nights. In 1980, major Aqua Festival events were moved to the larger Auditorium Shores park, where multiple stages for entertainment shifted the focus of the festival towards ever larger musical acts and away from local talent and water sports through the 80s and 90s. After a few years of higher ticket prices and dropping attendance, the last festival was held in 1998.
Fiesta San Antonio is an annual event that celebrates the heroes of the Texas Revolution and San Antonio's local culture. Fiesta began as a one parade event with the first Battle of Flowers Parade in 1891. The Battle of Flowers parade includes elaborate floats and an actual battle of flowers, where blossoms are thrown in lieu of ammunition, in front of the Alamo. The parade is held in honor of the Battle of the Alamo and the Battle of San Jacinto, held on or during the week of April 21, the day Texas won its independence from Mexico in 1836. Fiesta San Antonio grew to include balls, parties, a carnival, and a coronation - crowning a queen, a princess, 24 duchesses, and King Antonio. It eventually evolved into its present day, 10-day celebration that features over 100 events, including three major parades, one of which takes place on the San Antonio River Walk where the floats actually "float." Fiesta San Antonio's festivities have come to celebrate not only the Texas Revolution, but also San Antonio's rich, diverse culture and heritage.
TFC
1960s
1960’s
Austin
Stonewall
Travis County
San Antonio
Bexar County
Corpus Christi
Nueces County
Cameron County
Galveston
Galveston County
Kilgore
Gregg County
Tyler
Smith County
Sonora
Sutton County
Langtry
Val Verde County
Ward County
Monahans
Jeff Davis County
Fort Davis
Brewster County
Randall County
Culberson County
tourism film
promotional film
travel film
Texas Highway Department
Travel and Information Division
tourism
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Indian paintbrush
LBJ Ranch
Lyndon B. Johnson National Historical Park
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Austin Aqua Festival
Austin Aqua Fest
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Capitol
Texas State Capitol
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Texas State Capitol Building
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Fiesta
Fiesta San Antonio
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“Deep in the Heart of Texas”
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cascarón
Mexican American culture
Mexican-American culture
fireworks
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carnival
carnival ride
ride
dance
traditional dance
dancer
performance
performer
San Antonio River Walk
River Walk
River Parade
sightseeing
nature
fish
fishing
cattle
cow
livestock
Longhorn
Longhorn cattle
cowboy
cowboy culture
rode
rodeo event
bull
bull riding
horse
horseback riding
arena
rodeo arena
game
hunting
deer
turkey
wild turkey
jackrabbit
rabbit
owl
mockingbird
Rio Grande Valley
fruit
citrus fruit
grapefruit
square dance
Padre Island
beach
Gulf of Mexico
gulf
harbor
swimsuit
bathing suit
swim
timber
lumber
timber industry
lumber industry
lumberjack
industry
oil
oil industry
East Texas Oil Field
oil field
oil derrick
rose
rose bush
rose industry
Caddo Lake
Caddo Lake State Park
park
state park
cavern
Caverns of Sonora
National Natural Landmark
bridge
Pecos River
river
rest area
rest stop
Judge Roy Bean Visitor Center
visitor center
oil well
oil rig
Monahans Sandhills State Park
sand dune
sand hill
rainbow
Davis Mountains State Park
mountain
mountain range
Davis Mountains
McDonald Observatory
observatory
Fort Davis
fort
military
military post
Big Bend National Park
national park
canyon
Santa Elena Canyon
Boquillas Canyon
hike
trail
Palo Duro Canyon
Palo Duro Canyon State Park
El Capitan
Guadalupe Mountains
Guadalupe Mountains National Park
peak
mountain peak