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Shaquille O’Neal and Emmitt Smith Clown Around (1996)

Jim Ruddy

Sound | 1996

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This footage, taped by Dallas director Jim Ruddy for “Entertainment Tonight”, contains a behind the scenes look at the production of a commercial for Reebok, the sports equipment company. Produced as part of Reebok’s multi-million dollar advertising campaign for the 1996 Summer Olympics, the commercial featured Orlando Magic center Shaquille O’Neal (as “Kazaam,” the wish-granting genie from the 1996 film of the same name) and Dallas Cowboys running back Emmitt Smith. In this footage, O’Neal and Smith tease one another on set between takes.