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Exxon Name Change (1972)

Don Stokes

Sound | 1972

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TAMI Tags
  •  Exxon executives discuss the name change 
  •  Chairman of the Board M.A. Wright addresses Exxon customers directly 
 
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This industrial film, produced for Exxon by Dallas-based Bill Stokes Associates, addresses the name change that consolidated Esso, Enco, and Humble brand names, all part of one company at the time, into one company name - Exxon. The film addresses the necessity of the name change, how it will affect brand loyalty by customers, the reasons that the company and its products will remain the same, and how the decision to became Exxon came to be. The Chairman of the Board of Directors, Houston oilman M.A. Wright, also addresses the audience directly about the company’s decision to become Exxon.