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Borden Milk Products Commercial

Daniel Redd

Sound | 1960s

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  •  Milk drop outs and complexion causalities 
  •  The Hi Pro difference 
 
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In this television commercial for Borden Milk Products, a cartoon demonstrates the company’s new product: Higher-Protein Fortified Low-Fat Milk, or Hi Pro. Hi Pro is made especially for adults, with little fat and plenty of nourishment and vitamins. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.