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Lone Star Beer Commercial, no. 2

Daniel Redd

Sound | 1960s

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TAMI Tags
  •  Pop the top of a cold Lone Star! 
  •  Only the best is good enough 
  •  See Lone Star beer at HemisFair '68 
 
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  • About the video
  • Lone Star Brewing Co. Lone Star Brewing Co.
  • HemisFair '68 HemisFair '68
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In this television commercial for Lone Star Beer, a happy couple drink the beverage over a picnic. At the conclusion of the advertisement, Lone Star states that you can visit them at HemisFair ‘68. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.
Originally called the Alamo Brewing Company of San Antonio, the Lone Star Brewing Company was founded by Adolphus Busch, of Anheuser-Busch, and a group of San Antonio businessmen in 1874. Its brewery, built in 1884, was the first large, mechanized brewery in Texas. (The location in downtown San Antonio now houses the San Antonio Museum of Art. It was added to the National Register of Historic Places in 1972.) While the original Lone Star Bottling Works opened in the 1890s, the company did not begin officially producing Lone Star Beer until 1940, when German brewer Peter Kreil created the formula. While the company has passed through several hands since its founding, it is currently owned by the Pabst Brewing Company. Production of Lone Star is currently contracted out to non-Pabst own breweries, including the Miller Brewing Company in Fort Worth. 
HemisFair ‘68 was the official 1968 World’s Fair held in San Antonio from April 6 to October 6, 1968. The fair’s theme was “The Confluence of Civilizations in the Americas,” celebrating the many nations which settled the region. (To this end, HemisFair also coincided with the 250th anniversary of the founding of San Antonio in 1718.) More than 30 nations and 15 corporations hosted pavilions at the fair. It was built on a 96.2-acre sit on the southeastern edge of downtown San Antonio, now known as HemisFair Park. The City of San Antonio also constructed the Tower of the Americas, a 750-foot observation tower and restaurant, for the event. It was the tallest observation tower in the nation from 1968 until 1996, and remains the tallest building in San Antonio. HemisFair ‘68 attracted more than six million visitors, bringing international attention to both San Antonio and Texas.