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New Moon Commercial, no. 1

Daniel Redd

Sound | 1950s

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  •  Hear the advertisement use the term “mobile home,” a new idea at the time 
  •  A New Moon trailer was featured in the 1953 film The Long, Long Trailer, starring Lucille Ball and Desi Arnaz 
 
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This television advertisement for New Moon mobile homes promotes its fully furnished model, which allows you to enjoy “instant living” for less than $6,000. New Moon Homes began as Redman Trailer Company, but changed its name in 1953 in response to its New Moon brand units that were hugely successful during the postwar housing shortage. The company also began to advertise as a manufacturer of “mobile homes” instead of “trailers,” a new concept at that time. New Moon Homes remains a part of Redman Industries, a multi-divisional corporation headquartered in Dallas. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced this commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.