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Showcase for the Nation: The Story of Mrs. Lyndon B. Johnson’s Beautification Program

LBJ Library & Museum

Sound | 1960s

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  •  At the LBJ Ranch in Stonewall, Texas 
  •  Lady Bird Johnson assembles the Committee for a More Beautiful Capital in 1965 at the White House 
  •  The committee takes tours on the Potomac River to survey the landscape and consider what needs improvement 
  •  Thousands of azaleas and cherry trees are donated to Lady Bird’s beautification cause 
  •  Children enjoy playground equipment sent to Lady Bird from the First Lady of Mexico, Guadalupe Borja 
  •  Lady Bird accepts the “towering jet of water” at Haines point 
  •  A daffodil bulb planting festival on Columbia Island 
  •  Lady Bird dedicates the landscaping of a Washington school complex at Terrell Junior High 
  •  Lady Bird, Roberta Brooke Russell, of the Vincent Astor Foundation, and the committee develop a playground for the Buchanan School in Washington, D.C. 
  •  The committee launches Project Trailblazers in 1967, a work-study program 
  •  Watts Branch Park 
  •  The downtown business district 
  •  New York Avenue in Washington, D.C. is re-landscaped 
  •  June 1966 and 1968, Annual Beautification Awards Ceremonies at the White House 
  •  The First National Youth Conference on Natural Beauty 
  •  The First Lady announces passage of the act establishing the Redwood National Park in California 
  •  Lady Bird travels the nation to inspire others to make beautification a reality in their home towns 
  •  The Columbia Island Project is dedicated and renamed after Lady Bird 
 
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Showcase for the Nation: The Story of Mrs. Lyndon B. Johnson’s Beautification Program tells the tale of Lady Bird Johnson’s efforts to beautify Washington, D.C. and other communities around the nation. The First Lady had an enduring love for flowers and a commitment to the natural beauty of the country, and this film captures this devotion as she travels through Washington and the United States promoting beautification and urban renewal projects.
Claudia Alta “Lady Bird” Taylor was born in Karnack, Texas on December 22, 1912. Lady Bird, the nickname given by nursemaid Alice Tittle, attended high school in Marshall and junior college at Dallas’ St. Mary’s Episcopal College for Women. In 1933 through 1934, she received a Bachelor of Arts in history and a Bachelor of Journalism from the University of Texas at Austin. 
 
Mutual friends introduced Lady Bird to congressional aide and rising political star, Lyndon Baines Johnson. LBJ proposed on the couple’s first date and the two were married a month later on November 17, 1934. Lady Bird financed her husband’s first congressional campaign for Austin’s Tenth District using a portion of her maternal inheritance. During World War II, Lady Bird ran the congressional office while LBJ served in the US Navy.  In 1943, Lady Bird purchased Austin Radio station KTBC. The station proved an integral part of the LBJ Holding Company and became the main source of the Johnson family’s fortune. 
 
LBJ’s political career gained momentum in the post war years, and in 1960, he became Vice President to John F. Kennedy. Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy’s assassination on November 22, 1963. As first lady, Lady Bird initiated the Society for a More Beautiful National Capitol and worked with the American Association of Nurserymen to promote the planting of wildflowers along highways. In 1964, the first lady traveled through eight southern states aboard her train, “The Lady Bird Special,” to foster support for LBJ’s presidential re-election and the Civil Rights Act. She was influential in promoting the Highway Beautification Act of 1965, referred to as “Lady Bird’s Bill,” and the Head Start program .
 
Following the death of LBJ in 1973, Lady Bird turned her attention to Austin. The Town Lake Beautification Project transformed Austin’s downtown lake, renamed Lady Bird Lake in 2007, into a useable recreation area. On December 22, 1982, Lady Bird and Helen Hays founded the National Wildflower Research Center outside of Austin. The Wildflower Center was established to increase awareness and research for North American flora.  During her lifetime, the former first lady received the highest civilian award, the Presidential Medal of Freedom, in 1977 and the Congressional Gold Medal in 1988. Lady Bird died of natural causes on July 11, 2007, survived by two daughters, seven grandchildren, and  ten great-grandchildren. 
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