Frito-Lay

With the purchase of a corn chip recipe in 1932, San Antonio businessman Charles Elmer Doolin launched The Frito Company. Initially producing the chips in his mother’s kitchen, the popularity of the snack quickly grew and soon the Frito Company opened factories in Houston and Dallas; headquarters relocated to Dallas in 1933. In 1945, The Frito Company joined forces with the H.W. Lay Company to expand distribution into new regions of the nation. In 1961 the two companies merged to become Frito-Lay, Inc., and then merged with Pepsi-Cola in 1965. Frito-Lay is currently headquartered in Plano, Texas.

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Fritos Jalapeño Bean Dip Ad (c. 1967)
Ad for Fritos Jalapeño Bean Dip
Frito-Lay Commercial, no. 9 - Doritos
Advertisement for Doritos tortilla chips where the viewer is whisked away on a beach vacation where “Dori...
Frito-Lay Commercial, no. 8 - Doritos
Commercial for Frito-Lay proves why Doritos tortilla chips deserve to be called “The Differents”
Frito-Lay Commercial, no. 7 - Doritos
Commercial for Frito-Lay introduces the new Doritos corn chip and targets a younger teen audience
Frito-Lay Commercial, no. 6 - Tostitos
Commercial for Frito-Lay’s Tostitos corn chips where Mexican restaurant owner Fernando Escandon defends T...
Frito-Lay Commercial, no. 5 - Tostitos
Advertisement for Frito-Lay’s new Tostitos corn chip where Mexican restaurant owner Fernando Escandon pro...
Frito-Lay Commercial, no. 4 - Bean Dip
Commercial for Fritos Jalapeno Bean Dip relays the current sad state of dips in this country
Frito-Lay Commercial, no. 3 - Bean Dip
Commercial for Fritos Jalapeno Bean Dip sends the consumer on a trip to the beaches of Mexico
Frito-Lay Commercial, no. 2 - Bean Dip
Advertisement for Fritos Jalapeno Bean Dip showing how infusing bean dip with just a dash of jalapeno lea...
Frito-Lay Commercial, no. 13 - Doritos
Advertisement for Frito-Lay features comedian Avery Schreiber demonstrating how “one good crunch leads to...
Frito-Lay Commercial, no. 12 - Doritos
Advertisement for Frito-Lay featuring comedian Avery Schreiber demonstrating how “one good crunch leads t...
Frito-Lay Commercial, no. 11 - Doritos
Advertisement for Frito-Lay features comedian Avery Schreiber at a pool table demonstrating how “one good...
Frito-Lay Commercial, no. 10 - Doritos
Advertisement for Doritos tortilla chips cautioning that with Doritos “one good crunch leads to another”
Frito-Lay Commercial, no. 1 - Bean Dip Recipe
Advertisement for Frito-Lay targets the lady of the house by offering free recipes and cookbooks using th...