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Rose Magic

Tyler Rose Museum

Sound | c. 1953

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  •  Governor Allan Shivers with 1953 Rose Queen Sally Kay 
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This industrial film for rose-producer Consolidated Nurseries, Inc. provides a tour of the company's operations, including the fields, processing plant, cold storage facility and corporate offices. The film's narrator describes in detail each phase in the cultivation of rose bushes, from the budding, to harvest, grading, storage, and finally shipment. All of these combine to create Consolidated Nurseries' Rose Magic.

The rose industry began in Tyler near the turn of the 20th century after a catastrophic failure of the peach harvest caused farmers to seek alternative crops. To this day, approximately one-fifth of the nation's commercial rose bushes are produced in Smith County. This video is part of the library courtesy of the Tyler Rose Museum, where exhibits include videos and photographs chronicling the area's agricultural history, Rose Festival memorabilia and hand-sewn costumes dating back to 1935.