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The Johnson Landslide (1964)

The U.S. National Archives and Records Administration

Sound | 1964

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  •  To the right of President Lyndon B. Johnson is Governor of Texas John Connally 
  •  Lyndon and Lady Bird Johnson cast their ballots in Johnson City 
  •  Republican presidential candidate Barry Goldwater votes in his hometown of Phoenix, Arizona 
  •  Robert F. Kennedy defeats incumbent Kenneth Keating for Senate 
  •  Ted Kennedy wins reelection while recovering from a plane crash 
  •  George Murphy wins in California 
  •  Residents of Washington, D.C., vote in the presidential election for the first time 
  •  Johnson victory party in Austin 
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This Universal Newsreel reports on highlights from the 1964 election. In the race for president, Democrat incumbent Lyndon B. Johnson defeated Republican candidate Barry Goldwater in a landslide. Johnson won 61 percent of the popular vote, receiving nearly 16 more million votes than his opponent. He also collected 486 out of 538 electoral votes (only 270 are needed to win). Down the ballot, brothers Robert F. Kennedy wins a seat in the Senate and join his brother Ted, who won his reelection while recovering from a plane crash. Outside of the races themselves, 1964 was also a monumental year for residents of Washington, D.C., who voted in the presidential election for the first time in history after the passage of the 23rd Amendment in 1961.
Thirty-sixth president of the United States, Lyndon B. Johnson, was born on a hill country farm near Stonewall, Texas, on August 27, 1908, to Samuel Ealy Johnson, a former Texas legislator, and Rebekah Baines Johnson. He attended Southwest Teachers College, now Texas State University, graduating with a degree in history and social science in 1930. LBJ spent one year as principal and teacher in Cotulla, educating impoverished Hispanic elementary school students. LBJ became the secretary to Texas Congressman Richard M. Kleberg in 1931; the four-year position helped him gain influential contacts in Washington. Johnson married Claudia Alta “Lady Bird” Taylor on November 17, 1934.
LBJ acted as Director of the National Youth Administration in Texas from 1935 to 1937. Johnson won his first legislative election in 1937 for the Tenth Congressional District, a position he held for eleven years. He was a firm supporter of President Roosevelt’s New Deal and in 1940 acted as Chairman of the Democratic Campaign Committee. In 1948, following his service as a Lieutenant Naval Commander during World War II, LBJ ran as the Democratic nominee for Senate. In a cloud of controversy, he narrowly defeated former Texas Governor Coke Stevens and easily beat his Republican opponent in the general election.  Before winning his second senate term, LBJ was elected Majority Whip in 1951, became the youngest ever Minority Senate Leader in 1953, and was voted Majority Leader in 1954. Johnson unsuccessfully ran for the Democratic presidential nomination in 1960 but was selected to be Vice President under John F. Kennedy. 
Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy’s assassination on November 22, 1963, and won reelection in 1964. President Johnson passed landmark legislation with the Civil Rights Act of 1964 and the Voting Rights Act of 1965. Debate over military efforts in Vietnam intensified in late 1963 when the President stated that the United States would not withdraw from Southeast Asia. Escalation of the war against North Vietnam brought disapproval from Democrats, claiming the efforts were misguided, and from Republicans who criticized the administration for not executing sufficient military vigor. Antiwar protests, urban riots, and racial tension eroded Johnson’s political base by 1967, which further dissolved following the Tet Offensive in January 1968. On March 31, 1968, President Johnson announced that we would not seek a second Presidential term.
After returning to Texas, Johnson oversaw the construction of the Lyndon Baines Johnson Library and Museum on the University of Texas campus in Austin. Throughout his political career, LBJ was an influential figure in Texas affairs; his policies brought military bases, crop subsidies, government facilities, and federal jobs to the state. After suffering a massive heart attack, former President Johnson died at his ranch on January 22, 1973. In February of the same year, NASA’s Manned Spacecraft Center in Houston was renamed the Lyndon B. Johnson Space Center, in honor of one of the country’s most influential Texans. 
The 38th Texas State Governor, John Bowden Connally Jr., was born on a farm near Floresville, Texas, on February 27, 1917. Connally graduated from the University of Texas in 1941 with a law degree and was subsequently admitted to the State Bar of Texas. He began his political career as a legislative assistant to Representative Lyndon B. Johnson in 1939. The two retained a close but often torrid friendship until LBJ’s death. After returning from U.S. Naval combat in the Pacific Theater, Connally joined an influential Austin law firm, served as LBJ’s campaign manager and aide, and became oil tycoon Sid W. Richardson’s legal counsel. Connally’s reputation as a political mastermind was solidified after managing five of LBJ’s major political campaigns, including the 1964 presidential election. In 1961, Connally served as Secretary of the Navy under President John F. Kennedy.
Wealthy financiers like Sid Richardson and a strong grass-roots network of supporters helped Connally win his first gubernatorial election in 1962. The three-term governor fought to expand higher education by increasing teachers’ salaries, creating new doctoral programs, and establishing the Texas Commission on the Arts and the Texas Historical Commission. In 1969, President Richard Nixon appointed Connally to the foreign-intelligence advisory board. He was named the sixty-first Secretary of Treasury in 1971. Connally became one of the President’s principal advisors and headed the Democrats for Nixon organization, finally switching to the Republican Party in 1973. Connally is also remembered nationally for being in the car with President Kennedy during his assasination in Dallas in 1963, when Connally received wounds in his chest, wrist, and thigh. 
The former Texas governor announced in January 1979 that he would seek the Republican presidential nomination. His campaign was abandoned after media attacks over a controversial public speech and bank partnership. Financial troubles befell Connally by the mid 1980s after a real estate development partnership with former Texas Representative Ben Barnes collapsed. John Connally died on June 15, 1993 and is interred at the Texas State Cemetery in Austin.