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FMC Commercial, no. 4

Daniel Redd

Sound | 1983

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  •  The Furadan Man arrives at the dealership 
  •  The sales assistant steals the customers’ attention 
 
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In this television advertisement for FMC Corporation’s Furadan, an insecticide, the Furadan Man (played by Benny Barrett) travels to a farming dealership with his assistant to try to score a large sale. Furadan was the market name for the insecticide carbofuran. In 2008, the United States Environmental Protection Agency implemented bans against carbofuran due to the risks associated with its usage. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.