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Old El Paso Commercial, no. 1
In this commercial, produced by TracyLocke for Old El Paso, tacos made with exciting ingredients save the day. In 1917 an El Paso businessman purchased the Mountain Pass Canning Company, renamed it, and set it on the path to becoming the internationally recognized brand it is today. In 1958 the company relocated from New Mexico to the town of Anthony, in El Paso County, Texas. The Old El Paso brand emerged nationally in 1938, and in 1969 became the first to market “Mexican food” throughout the entire United States. Today the Old El Paso brand is owned and operated by General Mills Inc., through the Pillsbury unit. The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company’s headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird’s, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term “slacks” while working with Haggar, created the “10-2-4” slogan for Dr. Pepper, and invented the name “7-Eleven.” This film collection came to TAMI courtesy of Mark Beasley at Lucid Post and Richard Brown, formerly of TracyLocke.
Old El Paso Commercial, no. 2
This advertisement, by TracyLocke for Old El Paso food products, informs viewers that Old El Paso provides everything you need to create a Mexican dish, including instructions. Ole! In 1917 an El Paso businessman purchased the Mountain Pass Canning Company, renamed it, and set it on the path to becoming the internationally recognized brand it is today. In 1958 the company relocated from New Mexico to the town of Anthony, in El Paso County, Texas. The Old El Paso brand emerged nationally in 1938, and in 1969 became the first to market “Mexican food” throughout the entire United States. Today the Old El Paso brand is owned and operated by General Mills Inc., through the Pillsbury unit. The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company’s headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird’s, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term “slacks” while working with Haggar, created the “10-2-4” slogan for Dr. Pepper, and invented the name “7-Eleven.” This film collection came to TAMI courtesy of Mark Beasley at Lucid Post and Richard Brown, formerly of TracyLocke.
Old El Paso Commercial, no. 3
This advertisement, produced by TracyLocke for Old El Paso food products, demonstrates how easy it is to make delicious tacos using Old El Paso ingredients.
The Horak Family Collection, no. 1 - President Truman in El Paso, 1948
The highlight of this home movie is President Truman’s visit to El Paso on September 15, 1948. Included, but only visible in the flash of camera bulbs is “Tio Sam” Myers presenting the president with a pair of spurs. Also captured are children enjoying a local playground, and a parade promoting traffic safety.

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Collection - The Texas Film Sampler
... anagement of this rare material. Many of the clips seen here are in extremely poor condition. ... http://www.texasarchive.org/library/index.php/Panoramic_View_of_Tremont_Hotel"/>
The Carolyn Jackson Collection, no. 3 - Interview with Carrie Fisher
This clip, filmed on June 4, 1977, features Carolyn Jackson interviewing Carrie Fisher at the press junket for the film Star Wars. Their discussion covers such topics as the most frightening moment during filming, Fisher’s desire to be cast in a musical, her Jawa/Munchkin impersonation, tales of the Star Wars cast going out to lunch in costume, and Fisher’s many relatives in Texas.
Texas - The Big State
“Texas has come to be accepted practically as the universal gauge of the ultimate of everything.” Commissioned by the Santa Fe Railway Company and produced by Dudley Pictures Corporation, this film provides a sweeping overview of the state of Texas that supports that assertion (while maintaining a clear focus on the many ways in which the Santa Fe railway serves the businesses and citizens of Texas.) The result is a snapshot of many Texas cities and industries in 1952 that includes iconic landmarks as well as images of less frequently filmed locales such as Borger and Cleburne.
News
'''EL PASO’s PLAZA CLASSIC FILM FESTIVAL TO HOST TEXAS FILM ROUND-UP''' ... ust 14 and Sunday, August 15, 2010. Area residents can bring their Texas-related films and videos to the Texas Film Round-Up table in the Plaza Theatre ...
Events
::::''An event for sharing and screening Texas-related films and videos'' ::::Coming to El Paso’s ...[http://www.plaza-movies.com Plaza Classic Film Festival]...!<br / ...
Old El Paso Commercial, no. 1
In this commercial, produced by TracyLocke for Old El Paso, tacos made with exciting ingredients save the day. In 1917 an El Paso businessman purchased the Mountain Pass Canning Company, renamed it, and set it on the path to becoming the internationally recognized brand it is today. In 1958 the company relocated from New Mexico to the town of Anthony, in El Paso County, Texas. The Old El Paso brand emerged nationally in 1938, and in 1969 became the first to market “Mexican food” throughout the entire United States. Today the Old El Paso brand is owned and operated by General Mills Inc., through the Pillsbury unit. The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company’s headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird’s, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term “slacks” while working with Haggar, created the “10-2-4” slogan for Dr. Pepper, and invented the name “7-Eleven.” This film collection came to TAMI courtesy of Mark Beasley at Lucid Post and Richard Brown, formerly of TracyLocke.
Old El Paso Commercial, no. 2
This advertisement, by TracyLocke for Old El Paso food products, informs viewers that Old El Paso provides everything you need to create a Mexican dish, including instructions. Ole! In 1917 an El Paso businessman purchased the Mountain Pass Canning Company, renamed it, and set it on the path to becoming the internationally recognized brand it is today. In 1958 the company relocated from New Mexico to the town of Anthony, in El Paso County, Texas. The Old El Paso brand emerged nationally in 1938, and in 1969 became the first to market “Mexican food” throughout the entire United States. Today the Old El Paso brand is owned and operated by General Mills Inc., through the Pillsbury unit. The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company’s headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird’s, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term “slacks” while working with Haggar, created the “10-2-4” slogan for Dr. Pepper, and invented the name “7-Eleven.” This film collection came to TAMI courtesy of Mark Beasley at Lucid Post and Richard Brown, formerly of TracyLocke.
Old El Paso Commercial, no. 3
This advertisement, produced by TracyLocke for Old El Paso food products, demonstrates how easy it is to make delicious tacos using Old El Paso ingredients.
Teach Texas - TAMI Films Listed by Topic
... ck on the links below to search for films in the TAMI online library that relate to each particular topic. More information about using TAMI’s archi ... ... x.php?title=Special%3AGSMSearchPage&termbuscado=el+paso&fulltext=Search El Paso]...
Pancho Villa’s Columbus Raid
On the morning of March 9, 1916, a band of Mexican revolutionaries, Villistas led by Pancho Villa, raided the small border town of Columbus, New Mexico, only 80 miles west of El Paso. Members of the U.S. 13th Cavalry stationed at the town’s garrison immediately responded, leading to Villa’s retreat. The Raid was a direct cause of the Pancho Villa Expedition into Mexico only days later. Led by General John J. Pershing, who had a friendly meeting with Villa at Fort Bliss only three years earlier, the punitive expedition included 4,800 troops and became a testing ground for motorized tactics and aerial surveillance. Produced by New Mexico State Parks, this film includes several first hand accounts of the raid from citizens of Columbus, as well as an interesting account of the history of Pancho Villa, the Mexican Revolution, and the United States’ expedition to Mexico.

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