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1964 Campaign Barbecue at the LBJ Ranch

Gordon Wilkison

Silent | 1964

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    • About the video
    • LBJ LBJ
    • Gordon Wilkison Gordon Wilkison
    • Lady Bird Johnson Lady Bird Johnson
    • Texas Locations
    • Keywords
    October 25, 1964 – A barbecue at the LBJ Ranch served as the kick-off event for the First Lady's three day campaign trail through Texas. Co-hosting the event with Lady Bird Johnson were Texas's First Lady, Nellie Connally; Mrs. Robert McNamera, wife of the Secretary of Defense; Mrs. Orville Freeman, wife of the Secretary of Agriculture; and Mrs. Willard Wirtz, wife of the Secretary of Labor. Guests at the barbecue were approximately 200 members of the press, mostly women. The event included a tour of the ranch grounds and house, and as usual, was catered by Walter Jetton.
    Thirty-sixth president of the United States, Lyndon B. Johnson, was born on a hill country farm near Stonewall, Texas on August 27, 1908 to Samuel Ealy Johnson, a former Texas legislator, and Rebekah Baines Johnson.  He attended Southwest Teachers College, now Texas-State University, graduating with a degree in history and social science in 1930. LBJ spent one year as principal and teacher in Cotulla, educating impoverished Hispanic elementary school students. LBJ became the secretary to Texas Congressman Richard M. Kleberg in 1931; the four year position helped him gain influential contacts in Washington. Johnson married Claudia Alta “Lady Bird” Taylor on November 17, 1934.
     
    LBJ acted as Director of the National Youth Administration in Texas from 1935 to 1937. Johnson won his first legislative election in 1937 for the Tenth Congressional District, a position he held for eleven years. He was a firm supporter of President Roosevelt’s New Deal and in 1940 acted as Chairman of the Democratic Campaign Committee. In 1948, following his service as a Lieutenant Naval Commander during World War II, LBJ ran as the Democratic nominee for Senate. In a cloud of controversy, he narrowly defeated former Texas Governor Coke Stevens and easily beat his Republican opponent in the general election.  Before winning his second senate term, LBJ was elected Majority Whip in 1951, became the youngest ever Minority Senate Leader in 1953, and was voted Majority Leader in 1954. Johnson unsuccessfully ran for the Democratic presidential nomination in 1960 but was selected to be Vice-President under John F. Kennedy. 
     
    Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy’s assassination on November 22, 1963 and won reelection in 1964. President Johnson passed landmark legislation with the Civil Rights Act of 1964 and the Voting Rights Act of 1965. Debate over military efforts in Vietnam intensified in late 1963 when the President stated that the United States would not withdraw from Southeast Asia. Escalation of the war against North Vietnam brought disapproval from Democrats, claiming the efforts were misguided, and from Republicans who criticized the administration for not executing sufficient military vigor. Antiwar protests, urban riots, and racial tension eroded Johnson’s political base by 1967, which further dissolved following the Tet Offensive in January 1968. On March 31, 1968, President Johnson announced that we would not seek a second Presidential term.
     
    After returning to Texas, Johnson oversaw the construction of the Lyndon Baines Johnson Library and Museum on the University of Texas campus in Austin. Throughout his political career, LBJ was an influential figure in Texas affairs; his policies brought military bases, crop subsidies, government facilities, and federal jobs to the state. After suffering a massive heart attack, former President Johnson died at his ranch on January 22, 1973. In February of the same year, NASA’s Manned Spacecraft Center in Houston was renamed the Lyndon B. Johnson Space Center, in honor of one of the country’s most influential Texans. 
     
    Gordon Wilkison began work as a cameraman at the local Austin television station KTBC (now FOX 7) during 1952, its first year of operation.  At the time the station was owned by the Texas Broadcasting Company, which was owned by Senator Lyndon B. and Lady Bird Johnson. This relationship would continue to shape Wilkison's career well into the next decades - during the Johnson administration, Wilkison covered the president's visits to Texas, preparing material for national and international news correspondents. 
     
    A particularly notable moment in his career occurred on August 1, 1966, when Wilkison and KTBC reporter Neal Spelce risked their lives to capture footage of the Tower shooting at the University of Texas. 
     
    Wilkison was also the General Manager of Photo Processors at the LBJ Broadcasting Corporation, which he later took over and renamed Cenetex Film Labs. In addition to his camera work and film processing, his work at the station also included direction of a number of television film productions.
     
    Outside of KTBC, Wilkison shot, edited, and processed Longhorn football game footage for the University of Texas, a partnership that lasted nearly 30 years.    
     
    Recognizing the historical value of film and news footage, Wilkison kept the material, later contributing hundreds of reels to the Texas Archive of the Moving Image's collection.
     
    Claudia Alta “Lady Bird” Taylor was born in Karnack, Texas on December 22, 1912. Lady Bird, the nickname given by nursemaid Alice Tittle, attended high school in Marshall and junior college at Dallas’ St. Mary’s Episcopal College for Women. In 1933 through 1934, she received a Bachelor of Arts in history and a Bachelor of Journalism from the University of Texas at Austin. 
     
    Mutual friends introduced Lady Bird to congressional aide and rising political star, Lyndon Baines Johnson. LBJ proposed on the couple’s first date and the two were married a month later on November 17, 1934. Lady Bird financed her husband’s first congressional campaign for Austin’s Tenth District using a portion of her maternal inheritance. During World War II, Lady Bird ran the congressional office while LBJ served in the US Navy.  In 1943, Lady Bird purchased Austin Radio station KTBC. The station proved an integral part of the LBJ Holding Company and became the main source of the Johnson family’s fortune. 
     
    LBJ’s political career gained momentum in the post war years, and in 1960, he became Vice President to John F. Kennedy. Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy’s assassination on November 22, 1963. As first lady, Lady Bird initiated the Society for a More Beautiful National Capitol and worked with the American Association of Nurserymen to promote the planting of wildflowers along highways. In 1964, the first lady traveled through eight southern states aboard her train, “The Lady Bird Special,” to foster support for LBJ’s presidential re-election and the Civil Rights Act. She was influential in promoting the Highway Beautification Act of 1965, referred to as “Lady Bird’s Bill,” and the Head Start program .
     
    Following the death of LBJ in 1973, Lady Bird turned her attention to Austin. The Town Lake Beautification Project transformed Austin’s downtown lake, renamed Lady Bird Lake in 2007, into a useable recreation area. On December 22, 1982, Lady Bird and Helen Hays founded the National Wildflower Research Center outside of Austin. The Wildflower Center was established to increase awareness and research for North American flora.  During her lifetime, the former first lady received the highest civilian award, the Presidential Medal of Freedom, in 1977 and the Congressional Gold Medal in 1988. Lady Bird died of natural causes on July 11, 2007, survived by two daughters, seven grandchildren, and  ten great-grandchildren.